Commercial case study:

Monthly Sales Force “Weather Report”

Business challenge:

Senior sales leadership inherited an under performing team and needed to create a sense of urgency and improve morale with “more than a TC, but less than a NSM”.  The team decided to use a monthly, interactive and engaging virtual “Weather Report” that included team updates and feedback from the field.


Leadership reported an increase in productivity, and team satisfaction after several sessions, so they continued for 18 months.

Meeting Design

  • No travel
  • Language review and compliance update training
  • Greenscreen with visual enhancements
  • Field feedback and engagement tactices


  • 2 weeks advance planning per session
  • Rehearsal
  • Light-weight green screen studio
  • Pre and post meeting communication and surveys