Medical Affairs case study:

Distributed MSL disease state education programming

Business challenge

A Medical Affairs team needed increase scientific awareness and engagement for contracted KOs. The team put together a multi-track, continuous education plan delivered monthly by MSLs for 12 months, but couldn’t ask KOLs to travel for learning sessions. Additionally the team needed to collect alignment data and real-time feedback for directional changes. 

Results:

Intempio’s concierge and analytics capability provided error free delivery, with strong data collection. MSLs reported that KOLs were engaged and increased disease alignment.

Meeting Design

  • No travel
  • Strong session engagement
  • Robust structured data collection
  • Conversation analytics

Delivery

  • Invites and HCP communications
  • Pre-event rehearsals
  • Help desk and out-bound HCP calling
  • Session remote concierge support
  • Structured session reporting