Commercial Case Study:

30 Person Virtual POA for New Indication

Unpredictable FDA approval lead to rapid virtual POA and certification

Meeting Design

  • No travel
  • Certifications required
  • Workshop style with collaboration
  • 30 person dialog centric (vs. presentation) session
  • Small group collaboration (white board ideation)
  • Presentations from leadership with buy in from attendees


  • 3 weeks advance planning
  • Dry run
  • Technology check
  • Single virtual meeting room
  • Central US broadcast
  • Includes international attendees
  • Pre and post meeting communication and surveys
  • Seployed audio and camera equipment as well as producer and tech for meeting and breakout support


Rapid rollout of new indication and Certification of Reps