Commercial Case Study:
120 Person, 1.5 Day, Product Soft Launch
A client’s product received accelerated FDA approval, leaving a one month gap between approval and the planned launch meeting. Each lost sales day represented approximate $1M in lost revenue opportunity, so the client decided to do a soft launch to certify sales reps and get into the field. Intempio designed and delivered a collaborative sales program using the client’s existing materials.
Client recovered 800 sales days and $20M in revenue, enabling competitive advantage and value.
- No travel
- Workshop style with collaboration
- Multiple, concurrent virtual rooms
- Presentations from leadership
- Disease state, product and PI information
- What good looks like
- Objection handling and role play
- 30 days planning
- Technology check
- Multiple, synchronized virtual rooms
- US broadcast
- Remote support